PRIVACY POLICY

LnkFi.com, (collectively, “LnkFi,” “us,” “we,” or “our”) has prepared this Privacy Policy (“Privacy Policy”) to describe to you, or if you represent an entity or other organization, that entity or organization (in either case, “Customer” or “you”) our practices regarding the personal information that LnkFi collects, uses, and shares on behalf of our Customers, Customers' Clients, your Service Providers, Third Party Services, and other users (“Users”) of our Platform and the Services available through the LnkFi website available at https://www.LnkFi.com/ or other websites operated by LnkFi. Capitalized terms not defined in this Privacy Policy, shall have the meanings as defined in the Services Agreement, which will be provided as part of your order form.

LnkFi reserves the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy. You should review this Privacy Policy periodically so that you keep up to date on our most current policies and practices. We will note the effective date of the latest version of our Privacy Policy at the end of this Privacy Policy. Your continued use of the Platform following posting of changes constitutes your acceptance of such changes.

  1. COLLECTION OF PERSONAL INFORMATION

    1.1. Personal Information. Personal information you may provide to us through the Platform or otherwise includes:

    • Contact details, such as your first and last name, email and mailing addresses, and phone number.
    • Registration information, such as your username and password, API access credentials that you set to establish an online Account with us.
    • Communications that we exchange, including when you contact us with questions, feedback, or otherwise.
    • Payment and transactional data, such as the information needed to complete your Orders and registrations on or through the Platform (which does not include credit card information, which is provided by you directly to our payment processing service provider), and information about Services or subscriptions you have purchased from us.
    • Cookies and internet activity, such as text files that websites store on a visitor‘s device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns.
    • Marketing data, such as your preferences for receiving communications about our Services, subscriptions activities, events, and publications, and details about how you engage with our communications.
    • Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed on the Platform at the time of collection.

    1.2. Deidentified or Aggregate Information – Personal information does not include Deidentified and Aggregate Information. “Deidentified Information” means information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to a particular individual, and for which LnkFi has implemented technical safeguards and business processes that prohibit reidentification of the individual. “Aggregate Information” means information that relates to a group or category of individuals, from which individual identities have been removed, that is not linked or reasonably linkable to any individual or household, including via a device.

    1.3. Sources of Personal Information. We obtain personal information from the following categories of sources:

    • Personal Information You Provide. LnkFi collects personal information when you voluntarily submit it to us.
    • Personal Information that is Automatically Collected. In addition to personal information that we may receive directly from you, LnkFi indirectly collects other information from you automatically log information about you, your computer or mobile device, and your activity over time on our Platform, and other sites and online services.
    • Personal Information Obtained from Third Parties. LnkFi may receive personal information about you from other third party sources, including from your Service Providers, Third Party Service providers, other customers, business partners, or data providers. We may merge or combine such personal information with the personal information we collect from you directly or automatically.

  2. USE OF PERSONAL INFORMATION

    LnkFi's primary purpose in collecting personal information is to provide the Platform and Services. This may include transmitting personal information from Customer controlled applications and data stores, which may be held by your Service Providers, to Third Party Services. LnkFi may also use personal information for various purposes, including without limitation:

    • Fulfilling your requests for selecting and purchasing subscriptions.
    • Establish and maintain your Account on the Platform.
    • Understanding and analyzing the usage trends and preferences of our Users to make our Platform and Services better, diagnose technical issues, prevent fraud, and develop new features and functionality.
    • To personalize your experience on the Platform and to deliver information about offers relevant to your interests.
    • To verify your identity or determine your eligibility for offers and promotions.
    • To communicate with you, including responding to any of your requests or questions.
    • To provide Users with maintenance and support including responding requests for customer support or responding to your feedback.
    • To send you materials, updates, information, special offers, and promotional material from us and from other Users and our business partners using direct marketing or behavioral-based advertising.
    • To respond to requests from law enforcement and as required by applicable law, court order, or government investigation.

  3. SHARING OF PERSONAL INFORMATION

    In addition to the specific situations discussed elsewhere in this Privacy Policy, LnkFi may share your personal information in the following circumstances:

    3.1. Related Companies and M&A Transactions. We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us). In addition, if we transfer all or part of its business or make a sale of assets or is otherwise involved in a merger or business transfer, we may transfer your personal information to a third party as part of that transaction, including at the negotiation stage.

    3.2. Consent. We may ask if you would like us to share your personal information with other unaffiliated third parties who are not described elsewhere in this Privacy Policy, and we may do so with your consent.

    3.3. Services Agreement. We process personal information on behalf of our Customers, and our Customers' Clients, to the extent such information was provided to us for processing pursuant to a Services Agreement. For example, a Customer's Account information may be made available to a Third Party Service as necessary for the Customer to complete a transaction with the Third Party Service provider.

    3.4. Legal Compliance. We may disclose personal information in response to subpoenas, warrants, or court orders, in connection with any legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our contract rights; to defend against a legal claim; to investigate, prevent, or take action regarding possible illegal activities or fraud; to protect the safety and security of other Users; or to prevent a violation of our Services Agreement.

    3.5. Service Providers. We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of the Platform. Among other things service providers may help us perform billing, payment processing, website hosting, app design, maintenance services, database management, web analytics, app analytics, fraud protection, credit risk reduction, marketing, or any other use set out in this Privacy Policy.

    3.6. Referrals. Users may recommend other Users to join the Platform by providing their contact information. Users may also provide information about other Users of the Platform such as referrals to certain Third Party Services.

    3.7. Behavioral-Based Advertising Partners. We participate in behavioral-based advertising. This means that a third party advertising company may use technology (e.g., a cookie) to collect information about your use of our Platform so that we can provide advertising about products and services tailored to your interest. That advertising may appear either on our Platform, or on other websites.

  4. SECURITY OF PERSONAL INFORMATION

    No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of any unauthorized access or acquisition of your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

  5. YOUR CHOICES

    You can make the following choices regarding your personal information:

    5.1. Modifications to Your Personal Information. We rely on you to update and correct the personal information contained in your Account. Note that we may keep historical information in our backup files as permitted by law. If our Platform does not permit you to update or correct certain personal information, please contact us as described below.

    5.2. Marketing Emails. You may choose to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other promotional materials. You can stop receiving marketing emails by clicking the “unsubscribe” links in the emails or by contacting us as described below. If you decide not to receive marketing emails, we may still send you service-related communications, such as those about your Account, to fulfill Orders you have requested, or deliver notifications directly to you through the Platform.

    5.3. Behavioral-Based Advertising. We participate in behavioral-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our Platform so that we can provide advertising about products and services tailored to your interest. That advertising may appear either on our Platform, or on other websites. If you wish to limit third parties' collection of information about your use of our Platform, you can opt-out of receiving behavioral-based advertising from participating NAI and DAA members at http://www.networkadvertising.org/managing/opt_out.asp or optout.aboutads.info. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above. ADDITIONALLY, PLEASE NOTE THAT OPTING-OUT OF BEHAVIORAL ADVERTISING DOES NOT MEAN THAT YOU WILL NOT RECEIVE ADVERTISING WHILE USING THE PLATFORM . IT WILL, HOWEVER, EXCLUDE YOU FROM BEHAVIORAL-BASED ADVERTISING CONDUCTED THROUGH PARTICIPATING NETWORKS, AS PROVIDED BY THEIR POLICIES AND CHOICE MECHANISMS.

    5.4. Do-Not-Track. Some web browsers and devices permit you to broadcast a preference that you not be “tracked” online. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

  6. OTHER SITES AND SERVICES

    The Platform may contain links to other websites and online services operated by third parties, including to Third Party Service providers. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, including Third Party Service providers, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

  7. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

    LnkFi is based in the United States of America. If you are from a country outside of the United States of America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide personal information to us, please note that any personal information that you provide to us may be transferred to the United States of America. By providing your personal information, where applicable law permits, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in the Services Agreement. We safeguard and enable the global transfer of personal information in a number of ways. For example, if you or your organization is required to enter into a contract or other binding legal act under EU, UK, or Swiss law with your processors, and LnkFi is acting as a processor for you, as the controller, you may request that LnkFi enter into a Data Processing Addendum with Standard Contractual Clauses by contacting us at the address listed in the section titled “CONTACTING US” below.

  8. NOTICE TO CALIFORNIA RESIDENTS

    Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with LnkFi are entitled to ask us for a notice describing what categories of personal information we share with third parties for their direct marketing purposes. This notice will identify the categories of information shared with and will include a list of the third parties with which it is shared, along with their names and addresses. If you are a California resident and would like a copy of this notice, please submit your request to the address listed in the section titled “CONTACTING US” below.

  9. CONTACTING US

If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at:

Contact us Email

Effective Date: September 25, 2024